Google Ads Management Services
Search, Performance Max and local campaigns built and managed to lower your cost per lead, with conversion tracking you can trust.
- Account audits
- Campaign builds
- Conversion tracking
- Monthly optimization
4.9
Average rating from 60 client reviews on Upwork
100%
Job Success score on Upwork
60
Upwork reviews, with Top Rated Plus status
What's included
Everything included, no surprises
- Account audits
- Campaign builds
- Conversion tracking
- Monthly optimization
What's Included
Management covers everything needed to turn ad spend into leads, not just bid changes.
- Account audit and keyword research
- Campaign structure, ads and extensions
- Negative keyword lists to cut wasted spend
- Conversion tracking for calls, forms and bookings
- Landing page recommendations
- Weekly optimization and a monthly report
Conversion Tracking and Landing Pages
Without accurate tracking, Google optimizes for clicks instead of customers. We set up conversion actions for calls, forms and bookings, check that they fire once and only once, and connect them to Google Ads. When a landing page is the bottleneck, we suggest or build a focused page with one clear call to action.
Reporting
Monthly reports focus on cost per lead, number of leads, conversion rate and search terms, with notes on what changed and what we will test next. You can view the live account at any time.
Campaign Types
Search campaigns catch people actively looking for your service and are the starting point for most local businesses. Performance Max and Display can extend reach once tracking is reliable. Local service businesses can also benefit from call-focused ads and location targeting by ZIP code or radius. We recommend the mix after reviewing your goals and budget.
Fees and Ad Spend Explained
Your ad spend is paid directly to Google from your own account, which you always own. Our management fee is separate and charged as a flat monthly fee, from $175 per month, plus a one-time setup from $225. There is no long contract: management runs month to month.
How Google Ads and Local SEO Work Together
Ads bring leads from day one, while local SEO builds visibility that keeps working without paying for every click. Many local businesses run both: ads cover the most valuable searches right away, and search term data from the account shows which keywords deserve service pages and content.
As organic rankings grow, we can lower bids on terms where you already appear in the map pack and move budget to areas or services that still need paid visibility. See our local SEO services for the organic side.
How it works
From enquiry to launch in 3 simple steps
01
Enquiry
Tell us what you need in 60 seconds. Your custom plan lands in your inbox in minutes.
02
Proposal
We review your audit, then send a clear proposal with scope, price and timeline.
03
Launch
Our expert team builds, tests and launches — with updates at every step.
Calculate your Google Ads budget
Tell us your service and area and we will send a budget estimate based on real keyword costs and your target cost per lead.
- Speed & Core Web Vitals
- Local SEO & Google Business
- Forms, CTAs & tracking
FAQ
Frequently Asked Questions
How much should I pay someone to manage my Google Ads?
Google Ads management is usually charged as a flat monthly fee or a percentage of ad spend, often around 10 to 20 percent for small accounts. Your ad spend is paid directly to Google and stays separate. We quote a flat monthly fee after a free account audit, from $175 per month.
Is $500 a month enough for Google Ads?
Five hundred dollars a month can work for a local business with a tight service area and a few high-intent keywords. It is usually too little for competitive national terms. We check your keyword costs in a free audit and tell you the minimum budget needed to get enough leads.